Professor JEY Office Hour Recap (Week 8)

Weekly Recap

Marketing/Business development

We are still accumulating enough sales leads for the upcoming OTC launch. And to help with these sales and further build the Integral name we sponsored an exclusive, invite-only NFT Halloween party in Las Vegas on Oct 28th. @philivey, @TheShoeSurgeon and @SneakerCon were amongst other well known celebrities to launch the world's first multiverse NFT on Moments'Marketplace. You can read up on more details here.

Messari, one of the leading research firms in crypto, just dropped a report on Integral! The report analyses our technology, product and roadmap. If you are new to the community, we highly suggest you to give it a read:https://messari.io/article/integral-exchange-service-for-the-defi-whalesFurthermore, when Ryan Selkis (Messari's lead) featured Integral in his daily newsletter, he called us "DeFi for Whales", absolutely loving it!

Also, we have released our premium membership program - DeFi Trader Club.The DeFi Trader Club (DTC) will be an exclusive group connecting our team with our high-volume traders along with other VIP benefits such as early access to our products, features and updates, a unique DeFi Superhero NFT (designed by BAYC artist) and plenty more. Read up on all the benefits here.

The DeFi Trader Club (DTC) will be an exclusive group connecting our team with our high-volume traders along with other VIP benefits such as early access to our products, features and updates, a unique DeFi Superhero NFT (designed by BAYC artist) and plenty more. Read up on all the benefits here.

Additionally, there are a few more marketing events happening in November, including Integral's 1st NFT Collection - DeFi Superheroes. We will be running a series of community based events to gift these. So, if you missed the first announcement, come join our discord and stay tuned for the next community event.

And lastly, our sponsorship of The Defiant Podcast is still ongoing and will be for the next couple of months so make sure you head over and listen to Camila Russo’s weekly podcast on everything DeFi.

Product Development

We have finished building the Integral OTC. The Kovan test-net, should be available by the end of the week, and we'll use the first two weeks in November to finish auditing it.

We are also upgrading our ui and landing page. Below is one of the design sketches.

Operational update

We've finished reimbursing the first batch of 27 wallets who have migrated their staking position to the new contract. The reimbursement includes gas costs incurred from their first stake, interest claims, and principal withdrawal. The team suggests you move your funds ASAP, as the old staking contract has stopped distributing interest. If you haven’t done so, please follow this guide.

Spread the word

The next few months we will be generating enough leads for our OTC product.

The next few months we will be generating enough leads for our OTC product. If you know someone who's done a 500k trade on-chain, please kindly share this survey to them, and we'll invite them directly into the DeFi Trader Club, whose member will enjoy the early access to the OTC product. https://3ecq2uc8dhw.typeform.com/to/Arda7JV4

Q&A

Marketing & Community

The DeFi Trader Club (DTC) is an exclusive club for elite traders with an order size of $500k+. As much as I can understand why this proposal is being put forward as it fits with Integral’s strategies and aims, I can't help but feel that, despite being an early investor at launch, I am being left out because I'm not one of those elite traders who does that type of volume. I think there should also be a way to reward/acknowledge early investors especially as they invested quite early knowing that their investment will be vested over 3 years….

Thanks for the comment. I would like to use this opportunity to make some clarifications.

First of all, Integral OTC is not a retail-level product, which means that its user base will be extremely small. According to our analysis, there are only 4-5k wallets who have done a trade 500k on-chain. This means, we cannot rely on old marketing tactics to reach such people (like putting up ads or airdrops). We have to implement something new to connect with these users and build the product for them.

That's why we we have launched the DeFi Traders Club. It's not replacing the current community by any means, it's more of a new channel which helps us connect.

We will definitely keep sharing our insights/knowledge/updates to our community and we humbly ask for your understanding. Everything we do always has the communities greater good at heart.

Can I ask how are the Heroes role is awarded here in Discord? On what basis? And whether the role comes with any privileges?

We designed the hero system when we first launched our protocol. It is a community based rewards structure that is currently being redesigned. We are always on the lookout for those of you that go that extra mile in helping build and inspire our community. This could be in many forms such as reviews, articles or even memes. @Skipper in our discord is currently leading this - if you are interested in what's going on and want to become a Integral Hero yourself, you can always reach out to him!

Product

Can you tell me the difference between Integral and a company like Galaxy why should institutional organizations use the service of Integral and not Galaxy's service to buy crypto in a safe and trusted way against good prices?

That's actually quite easy to answer. Unlike Galaxy, Integral is DeFi. It can allow whales/institutions to trade large orders while preserving the beauty of DeFi: you have 100% control of your assets.

Which groups are you targeting that you hope will use our product?

Elite DEX Traders (aka Whales), standalone OTC Desks (sometimes their clients specifically ask them to execute the orders through DeFi) or crypto native funds that need to hoard eth/stable for farming etc.

TVL& L2

Are you planning to focus on the OTC, or are you going to boost marketing for both your products when OTC is live? Right now there are not enough liquidity in most/all the pools for whale trades.

So the below graph illustrates the relationship between the $ITGR farming rate and TVL. The reason that there's not enough liquidity in the pool, is because currently the farming reward is very low (only emitting 0.053% of the token cap every week).

After the OTC product launches and we will witness a sustainable flow as we will increase the rate to make sure there's enough liquidity in the pool for all trades.

It would be great if this system, which uses the protocol to feed its liquidity, could be implemented in the largest number of blockchains and L2 of course. In addition implementing to the backend of other protocols, fintechs and tradfi.

Yes, we are looking at L2 at the moment. Before we choose and implement an L2 on the trading function we'll use it to first solve the high-gas problem for claiming ITGR tokens.