Integral Protocol & ITGR Marketing Update

Hello! I’m the marketing director at Integral and I’d like to update our community, users and token holders on recent accomplishments and future plans related to marketing.

A quick note about myself. I join Integral in mid August and I’ve been a crypto investor and trader since 2012, a serial entrepreneur and digital marketer since 2003 and have previous experience working at top-tier tech companies and 2 other crypto startups. I’m passionate about blockchain technology, the future of crypto assets and the empowerment and freedom that DeFi protocols offer individuals on a global scale.

Please feel free to connect with me on Twitter – In the spirit of privacy and the pseudonymous nature of DeFi my name is Crypto Ryno!

Recent Accomplishments at Integral

Last week, Integral successfully completed its token generation event (TGE) for ITGR with an “Newcomer Auction” on DODO. All 700,000 tokens sold out to whitelist participants and a trading pool for ITGR/USDC was immediately available on DODO with a pool on Uniswap shortly thereafter.

Within 3 days of the TGE and Uniswap listing, additional listings of ITGR trading pairs appeared on 1Inch, Lbank, Gate.io, MEXC, Hotbit, ZT and AOFEX. We expect many more to come and help to increase liquidity and distribution for the ITGR token.

On September 13th we released the 1st of several explainer videos, titled “What is Integral? The Integral Protocol”. This video provided a visual introduction to the Integral value proposition.

Over the past month, Integral has been listed on major token metrics websites such as CoinGecko, Coinmarketcap, Messari, Nomics and LunarCRUSH.

We’ve also grown our Twitter follower base to 10,000+ strong, a 37% increase in the past 2 weeks!

Social media engagement and interest is also growing organically as crypto influencers begin to recognize the value of Integral and the ITGR token.

https://twitter.com/CryptoCX1/status/1438877328046764037


Currently, we are working on several major marketing initiatives and campaigns, which you will see roll out over the next several months.

Long-Term Focus

At the end of the day, our focus is LONG-TERM. We’re NOT a pump-and-dump project and we’re NOT building Integral to make a quick buck. We encourage users, LPs and ITGR token holders to have this same long-term perspective in mind.

One lesson I’ve learned in my 9 years in the crypto space is that it’s not a sprint, it’s a marathon.

I’ve also learned that many traditional methods of marketing either don’t work or are forbidden due to restrictions from various ad platforms and social networks. We must think outside the box, we must be creative, and that’s our approach.

As such, marketing efforts at Integral are NOT (and NEVER will be) focused on artificially pumping up the price of our token to satisfy the short term goals and desires of crypto traders.

Our approach to marketing is focused first on product development, product marketing, and user acquisition. Without a solid product that users love and use regularly, there will be little value in our governance token. This is where much of our time, energy and effort is focused.

After the product, we’re working to establish high-level partnerships and agreements with thought leaders, influencers, academic leaders and other teams in the crypto space, particularly those creating value and solving major problems in DeFi. These partnerships take time to establish, but we expect to have a substantial positive impact and compounding benefits to Integral over the long term. We will announce partnerships as they’re finalized.

Marketing Plans

That being said, we recognize how a token price can affect public perception of our project. To indirectly address this issue from a marketing standpoint, we’re working hard on the following items going forward.

  • Refining and improving our existing products and highlighting notable activity occurring on Integral where users are getting the best price on large crypto trades.

  • Developing and launching a new product in Q4; the first on-chain OTC trading desk made for institutions and crypto funds moving $10m – $200m per month in crypto assets.

  • Development of at least 2 more explainer videos, the first explaining the benefits of owning the ITGR token and the second explaining the long-term mission, vision and purpose of Integral.

  • Establishing relationships with several partners including ambassadors, influencers and teams of other projects in the DeFi space.

  • We’re still on track to have ITGR listed on at least 1 top-tier centralized exchange in October.

  • We’re also planning a new community meme contest which will be a precursor to an exciting upcoming project involving NFTs.

  • Additional marketing content including educational materials, infographics, and articles are also being developed around key issues in DeFi, being solved by Integral.

  • Efforts are underway to sponsor industry podcasts over the remainder of the year.


If you would like to help Integral grow faster, the most important and leveraged thing you can do is to refer us 1 good engineer that you know. We are hiring smart contract engineers, and we need your help to source the best possible candidates. We will offer 10,000 USDC if your candidate passes our probation period. If you want to recommend someone to us, please email to info@integral.link

Tags

Integral Insights

Updates

February 1st, 2024

Integral Insights: January ‘24

Our initial launch with the ETH-RPL pool was a success, quickly elevating us to the second most utilized liquidity pool for this pair’s trading.

Research

January 17th, 2024

Is Liquidity Fragmentation Really That Bad?

When the token evolves into a store of value, it attracts outside traders, focusing on trading costs and slippage. This is when concentrated liquidity truly shines.

Updates

January 2nd, 2024

2023 Review

At Integral, our focus remains on developing a sustainable product for on-chain trading, serving both traders and liquidity providers.

Updates

December 12th, 2023

Integral Now Rewards Liquidity Providers with Trading Fees on Ethereum Mainnet

This enhancement enables liquidity providers (LPs) to directly receive a portion or all trading fees from Integral pools.

Updates

December 6th, 2023

Integral Insights: November ‘23

During November, Integral processed an average of approximately 6 million in volume with around 1.5 million in TVL. The system’s overall capital utilization sits at around 350%. It is the 10th most used DEX on Ethereum.

Updates

November 28th, 2023

Integral Now Rewards Liquidity Providers with Trading Fees

This enhancement enables liquidity providers (LPs) to directly receive a portion or all trading fees from Integral pools.

Research

November 15th, 2023

How Do University Blockchain Societies Gain So Many Votes?

Explore how university blockchain societies like FranklinDAO and Michigan Blockchain have grown into influential players in DAO governance, utilizing delegated votes and strategic partnerships to shape the future of DeFi protocols like Uniswap, Compound, and Aave.

Updates

November 6th, 2023

Integral Insight: October ‘23

We give an update for our work in October and highlight a profitable LP position from a long-term user.

Research

October 26th, 2023

Understanding the Stakes in Lido’s Growing Share of Staked ETH

The community is arguing whether a protocol may have too much control over the Ethereum network. Lido controls a large percentage of staked ETH, which could have consequences for the network’s future security and neutrality.

News

October 14th, 2023

Changes to Staking and Farming

Looking back at our progress so far and to the future with new updates to staking and farming.

Updates

October 11th, 2023

Integral Insight: September ‘23

We give an update for our work in September with utilization going up on higher volume for our new pools.

Research

October 11th, 2023

The Hottest Narratives of the Summer

What were the hottest narratives of the summer? Our DeFi research team delves into the growth of trading bots, RFV traders and more in this overview.

Research

October 2nd, 2023

Uniswap Governance: A Deep Dive

Governance is considered a critical component for the decentralization and community-driven development of DeFi protocols. We take a look at one of the largest goverance ecostystems in DeFi, Uniswap. In this blog post, we'll discuss the landscape of Uniswap's governance, pulling data from empirical research to dissect the system's delegates and proposals, revealing some interesting findings.

Research

September 19th, 2023

What is the DAI Savings Rate (DSR)?

Our research team takes a look at the DAI Savings Rate and its influence on various yield dynamics in DeFi.

Updates

September 15th, 2023

Integral Insight: August ‘23

We give an update for our work in August with cheaper gas fees and the launch of the Integral Relayer on Arbitrum!

Product

September 7th, 2023

Integral Relayer Launches on Arbitrum

We are excited to announce the launch of the Atomic Relayer on Arbitrum. This will bring the efficient and tested system for atomic trades to the Arbitrum Layer 2 network!

Research

August 26th, 2023

How CRV Got Sold OTC

In this post we cover how the Curve founder sold large amounts of CRV in over-the-counter trades in order to prevent a potentially catastrophic liquidation event in DeFi.

News

August 18th, 2023

Integral Insight: July '23

Sharing our progress in July: preparations for atomic swaps on Arbitrum, trading SIZE with lower gas fees and more.

Narratives

August 4th, 2023

Can Real Yield Replace Token Incentives for LPs?

DeFi protocols have relied on the distribution of native tokens to incentivize liquidity providers (LPs). In a previous post, we delved into traditional liquidity incentives and the utilization of vote-escrow tokens. Now, we shift our focus to a fresh approach that has captured the attention of DeFi enthusiasts: concentrated liquidity methods.

News

July 29th, 2023

Post-Mortem Report: Precision Error for Actions in Integral SIZE

A potential vulnerability was identified in the Integral protocol via our Immunefi bounty program. We did not observe the exploit active in production and we have since deployed a patch and the system is back to running as normal. No user funds were lost.